Vogogo's acquisition market was within the financial realm. From cryptocurrency merchants to banking relations and online payment processing compliance and licensing. These markets are typically inidated with more conventional methods of advertising. To stand Vogogo out from the competitive landscape a humour positioning with a financial edge was established for not only print and online advertising but within Vogogo's branded collateral. This campaign series receiving incredible feedback and proved to be a memorable campaign.
Vogogo's ads were positioned within the first few pages of the yBitcoin Magazine. This advertising maximized Vogogo's exposure within the Cryptocurrency industry and received seat drops at all major crypto and financial payment conferences within North America.
WHAT WAS PRODUCED:
• Outbound marketing strategy - print ad insertions
• Inbound marketing strategy - online ads and link building
• Media planning and coordinating insertions
• Ad creative design and content
WHAT WAS RECEIVED:
• 10,000+ drop exposure for each ad insertion per quarter
• Increase in Vogogo website traffic and time on website
• Decreased Vogogo's website bounce rate
• Increased awareness for business development and sales
The humour series creative was tested through corporate business cards, following receiving successful responses it expanded further to branded swag and advertising creative.
Developed outbound and inbound marketing strategies for Vogogo's offering within North America and Europe.
Established all creative campaign concepts, graphic designs and content required for each advertorial placement.
Finalized advertorial designs, established designs based on insertion spec ratios and delivered assets for publication.
